We invest both in global startups as well as startups in India. Following are the characteristics we look at while evaluating startups.

Invest Early:

We typically invest in startups at pre seed, seed, pre-series A stages. That is where we believe our capital and mentorship will be most effective. We prefer companies that have implemented their prototype and show good customer traction.


Disruptive Technology:

We focus on companies that are at the cutting edge of technological innovation, disrupting their industry with technology and bringing more convenience and efficiency to consumers.


Scalability:

Companies must show that their unique product meets both a distinct market demand and an identified customer segment. To be able to become market leaders, companies must also be able to estimate the market size and have a strategy to capture market share over the next 5 years. Early stage startups looking to disrupt an existing market will need to have the ability to assess customer needs and adjust dynamically.


Competent Team:

A strong team with complementary skills and a hustler mindset is unraveled. We value founders and management that strive for capital efficiency and have a preference for the right unit economics.


Competitive Edge:

The founders and team must identify their prime key advantages over competitors and maintain a strong strategy to build on those strengths over the next coming years in case of increasing competition.


Value Creation:

We aspire to support entrepreneurs and at the same time focus on long term wealth creation for our investors. We are looking for scalable companies with a well-defined group of market players who might be interested in the company offering an exit to early stage investors. It would be essential to have a clear road map that outlines important milestones and the methods for reaching them.


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